Class 3

PROMOTIONAL ACTIVITIES AND BRANDING

For this section, we have to be able to speak, in general. Abilities of communicate via oral and present ideas are very useful in the business world. The use of linking words, linking sentences to contrast, to exemplify, etc are require to sound formal and fluent.

In the first excercise, we build a little speech about promotional activities and the things to be evaluated are clearence and vocabulary in one minute.

•Describe how your company promotes its products or services.

•You should say:

•What promotional activities your company uses

•Who decides which activities to use

•How effective you think these activities are.

•What changes would you like to see in the way your company promotes its products or services?

•Give reasons for your answer

"In Tesla, the marketing area, and specifically sales manager, doesn not invest huge budget in advertising or promotional activities. We trust in our quality and let it promote itself. This is called Word-of-mouth. Personally, I think is a good technique regards to our market and those few customers we have, but what I would like to change is how many people look at Tesla as an incredibly expensive automotive brand. Maybe we can spend more in tv commertials or something"

REFLECTION

Speaking is the most difficult part, as I said previowsly. I rearnt most of the promotional activities in the last course I took, but the most exciting part is how I am growing communication skills and fluency. I learnt words like:

The INVESTOR wants to come to our meeting tomorrow.

Good advertising is key for TAKING OFF your business

Making a NEAT BUSINESS PLAN is good way to keep record of sales.

I am going to keep practicing speaking with some activities.

Here I attach the link to the audio:

https://drive.google.com/file/d/0B-kpFXgaq0NOZG5WYlA5Z0NzSW8/view?usp=sharing