STARTING OUT AND MAKING A PROPOSAL
Now, lets make a proposal, which makes
suggestions for possible courses of action to take in the future.
Instructions:
Your company, which produces electrical components,
wants to break into a new market in another country, and is looking for a
distributor in that country. The managing director has asked you to write a
proposal, saying which distributor you recommended. Using the adverts of two
potential distributors (page 57) and all your handwritten notes, write your
proposal. Use the proposal on page 56 as a model.
"Proposal for new distributor
Introduction
This proposal was written to provide my opinion about the two options of electrical distributors we have been looking for and help in the decision.
Burford Electrical Distributions
Regardin the fact that this distributor has almost 60 years of experience, I think they are not going to take into account our brand, because as you know, we are starting to develop solid basis. Also, this one has the advantage of a large sales force, which may make our prices higher.
Choice electrics
As they are new in the market compared to the other firm, they have good reputation in electronic and electric field because of the state-of-the-art profucts they sell. Another advantage is the shipping and delivery, because they offer online sales and <same day deliery> free.
Recomended course of action
For this situation, I strongly recommend we choose Choice electrics, because as they are a new brand just like us, we can rainforce the reputation they have with our products and take off in their customer networks."
REFLECTION
The most important fact about building a proposal is you never forget you are providing your opinion and not saying what to do, so, be very careful with those sentenes like "In my opinion" or "I recomend" to sound open-minded and humable. This is what makes the difference between a proposal and a report. The opinion.
Introduction
This proposal was written to provide my opinion about the two options of electrical distributors we have been looking for and help in the decision.
Burford Electrical Distributions
Regardin the fact that this distributor has almost 60 years of experience, I think they are not going to take into account our brand, because as you know, we are starting to develop solid basis. Also, this one has the advantage of a large sales force, which may make our prices higher.
Choice electrics
As they are new in the market compared to the other firm, they have good reputation in electronic and electric field because of the state-of-the-art profucts they sell. Another advantage is the shipping and delivery, because they offer online sales and <same day deliery> free.
Recomended course of action
For this situation, I strongly recommend we choose Choice electrics, because as they are a new brand just like us, we can rainforce the reputation they have with our products and take off in their customer networks."
REFLECTION
The most important fact about building a proposal is you never forget you are providing your opinion and not saying what to do, so, be very careful with those sentenes like "In my opinion" or "I recomend" to sound open-minded and humable. This is what makes the difference between a proposal and a report. The opinion.
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